How to Format a Blogger Blog Post for SEO in 2023

Structure Your Post with Headings

• Use

  for the title

• Use

  for subtitles

• Use

  for sub-subtitles

Use Paragraphs for Readability

Keep paragraphs short, around 3 sentences or less.

Turn long sentences into two shorter ones.

Optimize for Search Engines

Answer Questions Directly

1. Use a list or step format to answer questions.
2. Link out to reputable sources to build trust.

Back Up Claims with Research

Cite credible research to support your claims.

Aim for Long-Form Content

Create content that is over 2,000 words.

More content gives search engines more clues to rank you.

Improve Scannability

• Use bullet points
• Use short paragraphs
• Use visual elements like images and charts

Write a Compelling Conclusion

Leave readers with a lasting impression.

Summarize the key points of your post.

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